| How to Increase Your Event Participation |
|
Are you experiencing diminishing attendance at your live events due to the economy? It's a fact that travel is down and expenses are being curbed. However, you can still reach your audience and continue to provide an outstanding experience for all attendees. Learn how one association increased attendance by 25% at their national meeting. Recently, the American Immigration Lawyers Association (AILA) held a national meeting in Washington, DC for their members. Senator Arlen Spector (R-PA) was the keynote speaker at the L'Enfant Plaza Hotel event. While more than 200 attorneys attended in person, that number was increased by more than 25% through the use of live video webcasting.
The biggest benefit to AILA was the ability to offload the setup and execution of delivering the event online, which left them free to focus on delivering outstanding content and a meaningful experience to their members. CommPartners onsite Event Manager set up and managed all the technology, helped AILA panelists and virtual attendees communicate during the session by supplying the moderator with questions submitted online during Q & A, and staffed dedicated customer support phone lines to handle any technology issues. The results was a resounding success for the attendees, both live and online, and AILA staff responsible for producing the event were ecstatic about the outcome, having delivered this important event to more members than they had anticipated reaching. Will they do this again? Absolutely! |
Using CommPartners' Protecast Onsite webcasting services, AILA was able to register and reach an additional 70 members who would not otherwise have been able to participate. With the ability to ask questions and interact with the panel throughout the event, online guests received the benefit of being at this live presentation and felt connected and engaged.