| Is your web site boring? |
|
If you're like most organizations, web traffic is something you monitor with a mixture of fear and dread. There are many ways to drive traffic, but the reasons for an increase center around a few simple ideas: Relevant content updated often and presented in a convenient manner. What if you could direct your visitors to one area of your web site that held all the exciting happenings and goings on? Things like upcoming web events or courses, the most recent news and new feeds, RSS feeds, links to your newsletter and a sign-up option, archived articles or educational information, your Twitter and Facebook feeds... you get the idea. We're creating just that type of Content Portal or knowledge center for our clients so you can drive members and customers directly to the most timely information all in one location. By providing a place where things change daily (or even more often), there is a reason to come back regularly, even if it's just to see what's new. And driving traffic takes a village full of marketing effort! So, providing a compelling landing page with lots of great tools, information, courses, web events, links and news is one way to serve up your most valuable content in one simple location, while satisfying the appetites of your members. Check back here shortly for more info. In the mean time, you can get all the details by contacting us at 800-274-9390. |